Virtual Showrooms: The Future of Customer Interaction?

Necessity is the mother of invention, as the saying goes. Arguably, this has never been truer than in current times, as the world perseveres through the global Covid-19 pandemic. Personal and work patterns have changed dramatically and the traditional parameters that we’re used to operating within have shifted. Where business (especially new business) was often previously based on face-to-face meetings or engagement at major tradeshows such as CES and Electronica, reduced or cancelled travel options mean that we are all embracing new means of communication. There is a fast-growing shift from face-to-face ‘analogue’ interaction to digital engagement, as Digital Transformation takes hold.

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