Necessity is the mother of invention, as the saying goes. Arguably, this has never been truer than in current times, as the world perseveres through the global Covid-19 pandemic. Personal and work patterns have changed dramatically and the traditional parameters that we’re used to operating within have shifted. Where business (especially new business) was often previously based on face-to-face meetings or engagement at major tradeshows such as CES and Electronica, reduced or cancelled travel options mean that we are all embracing new means of communication. There is a fast-growing shift from face-to-face ‘analogue’ interaction to digital engagement, as Digital Transformation takes hold.